P&G, Dubai, United Arab Emirates
Consumer goods production
Products made by Procter & Gamble can be found in almost every home. Gillette, Ariel, Oral B or Braun are just a few examples of the enormous variety of products owned by Procter & Gamble. The primary focus of corporate activities is on the development and production of brand articles for the sectors of beauty, textile care, household care, hygiene, healthcare, baby care, food and beverages. This conglomerate has its head office location in the United States of America (in the federal state of Ohio), but the corporation operates globally with more than 100,000 people on its payroll staff.
One of its many subsidiaries is located in the United Arab Emirates, in Dubai, and it is here that Waldmann is represented with the IDOO.pendant suspended luminaire. This design was created in collaboration with the designer Burkhard Schlee and its strikingly flat shape is visually very appealing.
This LED lighting line enables a standard and homogeneous office lighting with direct and indirect light exit as well as efficiency-enhancing reflector technology - and is proving to be especially popular with many architects. Thanks to the modular system design of IDOO.pendant, various start, middle and end luminaires can be flexibly linked to one another without using tools. This high potential for customisation enables versatile implementation of different lighting concepts for offices in various sizes in a continuous design. The multi-purpose linear system impresses with its understated elegance and clear lines. As an ideal lighting solution for a custom interior design, IDOO.pendant fits into the overall architectural concept and accentuates the distinctiveness of the room. With its outstanding light yield of 105 lumens per watt, the system also leads in terms of energy efficiency. The IDOO.pendant suspended luminaire is without doubt exceptional, visually as well as technically.